Golden Milk is the new single from sevenqrtrs, whose album The Road Leads To Nowhere I really enjoyed when I reviewed it before. I loved the lyricism, I loved the creativity of the beats, and the tonal variety across the album. With this single, what we get is a much more traditional hip hop track, which is certainly no bad thing.
The track opens with what sounds like a slowed down blues guitar sample sitting on top of a wonderfully crunchy beat. The sample subtly switches up once the vocals come in, in a way that I actually didn't notice on the first couple of listens, and then again when the hook drops:
"We all got a vice and we all hit the pipe and we all hate our lives"
There's twinkling pianos and smooth saxophones joining the fray, and it sounds smooth as butter.
But the star of the show here is the emceeing. The flow is spot on and works with and against the beat at exactly the right moments. Lyrically, it's pretty free flowing, generally musing around living in the information age. Dealing with idiots in office, opinions that shouldn't be entertained, and the general malaise that can only come from endlessly scrolling through YouTube videos. Even though it can be hard to keep up with the lyrics, there's something really honest and relatable about the topics here. It does that thing that the best art does where it tells you what you already knew but resisted for your own sanity.
It's a really good track, and I'm looking forward to hearing the new album.
